4/7/2023 0 Comments Pink paypal logo![]() ![]() Although it didn’t address its apparent flaws when it comes to mobile tech, it was still a much better alternative in comparison to the first logo. In 2012, PayPal upgraded their typeface to something even rounder. PayPal adapted to this need with the creation of the symbol, but the overall appeal was still seemed a bit too clunky. With handheld mobile technology having limited screen space, it was important for apps to be compact and small. This new brand representation was created just in time for the introduction of mobile apps to the world. This monogram sat on top of the company name and served as the new symbol for the brand. In addition to the new color and new typeface, PayPal also added a double-P monogram. The popularity of PayPal soared with the development of online technology, and the logo changes made sense for that time period. However, other marketers believed that the tradeoff of a more modern look and appeal far outweighed the contrast issues-and this was surely the case. For one, the original white logo contrasted well against virtually any background, while the second blue logo failed to provide contrast against some backgrounds (i.e. Some marketers believe that the second logo actually posed more problems than the first. The spacing between the letters were also increased, which resulted to a cleaner look altogether. The edges were softened, and the typeface was modernized. Two shades of blue were used to symbolize the new emblem, which had a slightly softer appeal compared to the original. The white wordmark version was completely eliminated and replaced by a blue version. PayPal’s second logo replaced the first in 2007. This affected the branding of companies as the need for compact and mobile-friendly logos began to appear. However, after the release of both the iPhone and Android, the mobile world changed dramatically. Mobile applications were basically nonexistent. Up until 2007, we didn’t have the iPhone or any Android platforms. Mobile Internet access was still limited. Online transactions were mostly done through a desktop or laptop. Back in 2007, mobile technology wasn’t as advanced as it is now. The transition of PayPal’s logos has some significant correlation with the development of technology during that time. It was a modest typographic treatment of the company name. ![]() The logo was a simple white wordmark with a blue border. Make sure you have a thorough understanding of color psychology before choosing your logo color scheme so that your brand emits the perfect message.3 Current logo (2014 – now) First logo (1998 – 2007)įrom the founding of the company until 2007, PayPal operated under a basic logo. They can have positive and negative connotations based on the tints and shades, and you don’t want to convey the wrong message in your logo. Understand color psychology.Īs I said earlier, colors mean things. This can also help you determine if it would be safer for you to use similar colors to blend in, or try something different to stand out. Paying attention to the color schemes that your competitors are using in their logos is a great way to gain a better understanding of the colors used in your industry. A less serious brand would incorporate yellow into their brand colors, while more serious companies like health insurance and financial institutions would use blue. Knowing how you plan to direct your messaging can be a big factor in choosing brand colors that help to convey that brand voice and personality.įor example, yellow can convey friendliness and optimism while blue can convey trust and intelligence. What kind of message do you want to convey with your brand voice? Is your company friendly and relatable? Informative and authoritative? Sassy and bold? Here are a few tips when it comes to finding the perfect logo color scheme. ![]() Regardless of if you’re starting a new company and in need of a logo, looking to rebrand or simply looking for color scheme inspiration, we’ve got you covered.īefore we dive into the 50 logo color schemes we’ve gathered, let’s talk about how you can choose the perfect color scheme for your new logo.ĭifferent colors mean different things, and it’s good to have an idea of what color schemes are often used in your industry.Įven if you’re rebranding, trying a new color scheme might be the way to go if you’re looking to change your company’s image. Why start from scratch? Save time with 1000s of professional branded templates.Lock down your branding to maintain brand consistency throughout your designs.Collaborate on designs, mockups and wireframes with your non-design colleagues. ![]()
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